Case Studies: Industry: Motor Trade


Challenge
East Kent Audi (www.eastkentaudi.co.uk) was looking to aggressively drive their web based sales and improve their internal communication. They had highlighted that quick response to customer leads was key in making sure that every lead has the greatest chance of becoming a sale. Their existing email solution was overloaded and inefficient with emails being delayed inbound and outbound by up to 3 days.

Solution
Working closely with EKA CohereIT implemented their CohereMail solution for 60 users across 4 sites in just 1 day. The solution was configured and integrated into the existing sales process improving at all levels the visibility of the sales cycle. The solution allowed for sales leads to be delivered via email into shared mailboxes where the next available sales person could pick up the enquiry and respond quickly to the customer. The solution also manages sales person and delivery drivers diaries, marketing mail outs, group and personal contacts, group and community message boards as well as instant messaging.

Results
Using CohereMail EKA were able to quickly and efficiently respond to sales leads generated. The ability for them to respond quickly and from any Internet connected device has been instrumental in them delivering their highest ever week on week sales volume. In addition they have noticed a significant improvement in internal communication by using the message board functionality. CohereMail staff attended the users sites and undertook 1 on 1 training with all the users ensuring they were comfortable with the key features. CohereIT delivered the configured system to EKA on time and within budget allowing EKA to immediately start reaping the benefits.

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